Hungry for Business: A Look at Restaurant Marketing featured in Ai InSite http://bit.ly/vuZa9m
Saturday, October 29, 2011
Thursday, October 27, 2011
National Restaurant Supply in Tempe, Arizona was the location where the October 3rd meeting was held and a perfect place for our technology themed meeting with their beautiful demonstration kitchen. The Eloma chef’s prepared a meal featuring their Combi-Oven Southern Fried Chicken show casing the technology of the Genius T Combi-Oven; we also baked Hope’s Cookies Triple Chocolate cookies for dessert with beverages from Sun Orchard. A special thank you to all for your contributions and support; it really helped make this a nice meeting for all.
Dawn Kennington Bejar, owner of Benedict’s Catering and Café was our first speaker and she shared with us her experience using Groupon to market their cooking classes. She did a fantastic job with her presentation. Before she became a restaurateur, Dawn worked in the cosmetics industry for 20 years with the latter part of her career as Director of Sale & Marketing. It was extremely interesting to hear her perspective and best practices learned from marketing with Groupon.
We Are Copperstate Restaurant Technologies also gave us a presentation about the latest technology of the MICROS Point-of Sale system. With over 30 years in the industry, they are one of the most successful distributors in the country.
You can look forward to learning more from these presentations and more in the ACF AZ Culinary Library powered by www.kpcompass.com. KP Culinary has been in education for over 15 years and currently being used by over 3,000 schools and institutions we are using the platform and over 265,000 students graduated using KP Education Systems. Our chapter is using this resource as away to connect with our community beyond the meetings as a way to expand the value of our local chapter.
As this is a controlled learning environment, our chapter is using this platform as a resource hub; a way to share information and bring value to our food service community with measureable results. In next month’s issue we will be able to share a more information about how we are using this platform for our association. We have been gathering content for the past four months so when we officially launch, we’ll have a solid base of information to share.
We have also created a Monthly Meeting Planning tool for the 2012 calendar year. This will help us in the planning of our meetings in a format that encourages community involvement for meeting ideas, meeting locations, vendor participation, contests and challenges and more.
Our next meeting is November 7th at Macayo’s on Central focusing on alcohol awareness food service. For more information on what’s happening with our chapter, please connect with us on Facebook @acfchefsofaz.
Madonna Kash
@restaurantmkt
Madonna@restaurantmarketingpartners.com
Restaurant Marketing Partners
American Culianary Federation
FoodService Geeks
Saturday, February 26, 2011
We're digging the Mint Social Dashboard and we're going to share with you why! Right now I am typing this post within the Mint Social Dashboard and it's a beautiful thing. It's very easy to use, much like using your own email service and Word only so much more to offer because with one click I can send this post to multiple accounts. Here, I'll do a print screen of the post so you can see what I mean.
See, very slick. I then clicked on the "photo or file" tab and interested the picture. I can edit this just like a Word Doc too but here I am can schedule out my posts. Now I just have to get better about blogging, something I struggle with. What's great with this format is like other blog sites available, I can share this with multiple users so we can all share in blogging.
What I really like about that is for our newsletter. It allows us to log into the same information so we can work on it together. Yes, there is many options out there to do this as well however nice that this is a feature within the Dashboard as well. One my counter-parts, Sherry Handzel out of Chicago had a great idea of blogging about the Dashboard so from time to time you will see our thoughts on this and how food service can use this awesome tool.
Madonna Kash
Restaurantmarketingpartners.com
madonna@restaurantmarketingpartners.com@restaurantmktvoice 602.492.8419mobile 602.692.1135
Saturday, February 5, 2011
FOOD SAFETY LEGISLATION – WHAT DOES THIS MEAN FOR YOUR RESTAURANT?
In the past few years, food safety has had an increased presence in the media spotlight. Whether through mainstream channels or through emerging social media, the consumer is more aware of food safety than ever before. High profile foodborne illness outbreaks related to E coli in spinach and Salmonella in eggs and peanut butter have helped garner the attention of legislators as well. This increased food safety awareness helped fuel legislation such as the food safety modernization act and other local food safety regulations.
The food safety modernization act, which was signed in to law earlier this year, basically gives the FDA increased regulatory authority and mandates most food manufacturers to adopt food safety management plans. Although last minute changes to the legislation did exempt most small restaurants and small farmers it is not unreasonable to wonder what impact the legislation will have.
One organization has taken a look at the potential impact of the food safety modernization act and has provided their “Point of View” on why food safety may be good business. Even though small restaurants and small farmers are exempt from implementing food safety standards, there may be a competitive advantage to utilizing voluntary food safety programs/resources such as: Food Safety Manager Certification Exams (ServSafe, Prometric, and NRFSP), FDA Retail HACCP program, HACCP Certification Programs, and 3rd party supplier inspection services.
What are your thoughts on recent food safety legislation? What does this mean for your restaurant? Let us know your thoughts and join us as we discuss more food safety topics in upcoming newsletters.
Contributed by:
Ray Campa, DTR, RS, SNS
FoodSafety Geek
Restaurantmarketingpartners.com
ray@restaurantmarketingpartners.com@restaurantmktvoice 602.492.8419
Thursday, January 27, 2011
The National Restaurant Association every year releases expected trends for the new year and I bet no one was surprised to see this years report, at least not the top ten.
1) Locally sourced meats and seafood has my interest as five months ago I gave up eating meat and over all I am vegan by daily choices. High cheeses and seafood are the categories I miss most and need to dig into the seafood segment to really understand where and how seafood is sourced and raised. The Seafood Watch is the reference point Bon Appetit uses and a good place to start.
2) The locally grown produce is thankfully easy for us here in the Southwest and very dialed into that category. Everyday of the week there is a market somewhere and now with the Phoenix Public Market we have a place devoted to our local sustainable needs in Phoenix.
3) One of my newest connections is with a women who has her masters degree in sustainability from ASU. This is exciting for a reasons yet to early to share; let's just say, I'm liking it.
4) Nutritionally balanced children's dishes is big segment with Chef Ann Cooper, Jamie Oliver, the White House and Let's Move and Slow Food. Today in the Food Safety News they high light the new USDA's School Lunch Standards. I do have opinions in this area however they would bring no value to the our conversation so I'll just keep them to myself.
5) Hyper-local something that has interested me this past with restaurants in growing their own herbs. Again, due to our location this is very do-able. Community Support Agriculture (CSA) is another also fits the Hyper-Local segment and another area I do have my hands on the pulse of.
With 6-10 there is a lot of over lap with the information I have posted so far so I didn't expand on those. Over all I'm sure you see where this is all going and it's all good in my book.
1 Locally sourced meats and seafood
2 Locally grown produce
3 Sustainability
4 Nutritionally balanced children’s dishes
5 Hyper-local (e.g. restaurant gardens, do your own butchering)
6 Children’s nutrition
7 Sustainable seafood
8 Gluten-free/food allergy conscious
9 Simplicity/back to basics
10 Farm/estate-branded ingredients
11 Micro-distilled/artisan liquor
12 Locally-produced wine and beer
13 Half-portions/smaller portion for a smaller price
14 Organic produce
15 Nutrition/health
16 Culinary cocktails (e.g. savory, fresh ingredients)
17 Newly fabricated cuts of meat (e.g. Denver
steak, pork flat iron, Petite Tender)
18 Fruit/vegetable children’s side items
19 Ethnic-inspired breakfast items (e.g. Asianflavored syrups, chorizo scrambled eggs, coconut milk pancakes)
20 Artisan cheese
For the What's Hot in 2011 full report click here.
Madonna Kash
Restaurant Marketing Partners/ FoodService Geeks
Restaurantmarketingpartners.commadonna@restaurantmarketingpartners.com@restaurantmktvoice 602.492.8419mobile 602.692.1135
Sunday, January 23, 2011
SAN FRANCISCO, FERRY BUILDING MARKET PLACE
FERRY BUILDING MARKET PLACE
On my recent trip to San Francisco, outside of the reason I was there, I focused on food trends and what a great time I had with that. Ferry Building Market Place reflected the culinary trends that are hot and happening. As I’m watching what I eat, I refrained from indulging however it was really tempting to stray.
The farm to table representation was noticeable in many concepts, so was sustainability. In fact, as you will seehere there is a section focused on just that with a Farmers Market three times a week. Farm Fresh To You is a store devoted to selling farm fresh products daily. Far West Fungi caught my attention with a $250.00 an ounce White Truffle; that was impressive to see.
Mariposa Baking Co offers Gluten, Wheat and Dairy Free products which also falls in line the food trends and their products were pretty tempting. If I wasn’t traveling by plane, I would have bought some as finding dairy free bake goods is challenging.
Il Cane Rosso was very popular as well and interesting marketing twist, they were advertising a prix fixe “3 Course Supper nightly. Simple, clean and in line with trends and what;s interesting about their website is they share they are proudly powered by WordPress. Very cool.
Another thing I liked about my visit was the waste receptacles; trash, compose and recycling. Awesome. Over all, great place to hang out while visiting San Francisco and I bet on a nice summer day it’s a great area to just relax and enjoy the view.
Pictures to follow, as soon as I figure out how pull them off the Droid. :) Got to love technology.
Madonna Kash
Restaurant Marketing Partners/ FoodService Geeks
Restaurantmarketingpartners.commadonna@restaurantmarketingpartners.com@restaurantmktvoice 602.492.8419mobile 602.692.1135
Wednesday, January 12, 2011
What can a Restaurant Marketing Service Do For You?
Restaurant Marketing Partners (RMP) is a food service marketing and brokerage company with expertise in the food service industry. They are experts at developing innovative and intriguing ideas to help promote products and services and to brand businesses by using a wide range of marketing channels such as print, TV and social media. RMPs bottom line is to maximize a clients earning potential.
The incorporation of social media into the fields of restaurant marketing and food services is dominating than ever before. With the power of social media, you can raise your restaurant marketing and food service to the next level or even beyond that.
Restaurant Marketing Partners supports the Arizona chapter of the American Culinary Federation (ACF), one of the premier chef’s organizations in North America dedicated to achieve professionalism in culinary field through education, training and certification. Restaurant Marketing Partners also offers monthly classes for the National Restaurant Association ServSafe Sanitation food safety training and certificate program. http://ping.fm/WGhtg
Certainly, finding new customers is important but maintaining current customers is key to any business. One of the golden rules of business is to surpass customer expectations, build a good rapport and to maintain a relationship with them. With the guidance of effective food service techniques and social media restaurant marketing strategies, you can enhance the sales, profitability and attract new customers as well. These will help you succeed by adding a special touch that makes you stand out of the rest from your competitors. Foodservice marketing may be the perfect solutions for utilizing the significant opportunities in this field.
The incorporation of social media into the fields of restaurant marketing and food services is dominating than ever before. With the power of social media, you can raise your restaurant marketing and food service to the next level or even beyond that.
Restaurant Marketing Partners supports the Arizona chapter of the American Culinary Federation (ACF), one of the premier chef’s organizations in North America dedicated to achieve professionalism in culinary field through education, training and certification. Restaurant Marketing Partners also offers monthly classes for the National Restaurant Association ServSafe Sanitation food safety training and certificate program. http://ping.fm/WGhtg
Certainly, finding new customers is important but maintaining current customers is key to any business. One of the golden rules of business is to surpass customer expectations, build a good rapport and to maintain a relationship with them. With the guidance of effective food service techniques and social media restaurant marketing strategies, you can enhance the sales, profitability and attract new customers as well. These will help you succeed by adding a special touch that makes you stand out of the rest from your competitors. Foodservice marketing may be the perfect solutions for utilizing the significant opportunities in this field.
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